🌿 Branded by the Moon: Māramataka Methodologies & Me
Kia ora e hoa,
He uri ahau nō Papawai, Ngāti moe te hapu, Ngāti moe kiri kōhatu! Ko Dee Rewi tōku ingoa. A solo homeschooling māmā of four, living by the awa, raising wild and wise tamariki in sync with the rhythms of our tīpuna.
Creator of Māramataka Methodologies, two complementary pathways birthed from lived experience, whakapapa and ancestral knowing. This is where ancient wisdom meets the modern world. A movement for entrepreneurs, creatives, and brands ready to align with the māramataka and reclaim their story.
🌱 From System Schooling to Moonschooling
I was a secondary teacher and teen māmā, five babies by 30, a colorful upbringing, broke generational cycles and climbed the ladder of 'success' in the Western world only to realize my inner knowing of success is much different so I left the system.
To homeschool my own tamariki.
To moonschool them.
To decolonise our lives from Western timekeeping and return to rhythm.
We now live on the awa, free from light pollution and the noise of the world. We rise and rest with māhina. We live in sync with her phases in every aspect of our lives.
🌑 My Initiation
It began with a karakia in the summer of 2019, a prayer to conceive naturally and cleanse my body. That intention led me to sync with the māramataka, and from there, everything shifted. What started as a focus on my own cycle, training, and nutrition grounded in my background in health and fitness deepened into a profound alignment with the cycles of Papatūānuku.
As a child, I knew to water the plants on a full moon, cleanse kōhatu, and the moon’s pull on the moana but we didn’t know all her ingoa māori or every phase by name. Now, my tamariki know Māhina, by name, by phase, by face, through observation of te taiao and how they feel in their own bodies. That’s their normal and to me, that’s healing the future.
🌕 The Māramataka Method: Branded by the Moon
This is the external, the masculine structure, strategy and support where you create, align and grow your personal brand with intention, alignment and growth. Grounded in the rhythms of the māramataka, this method transforms your personal brand, content and Instagram into a regenerative and holistic experience. When the foundation is strong and we prioritize rest and renewal, there is no burnout, only alignment and flow.
🩸The MoonBody Method - (Coming 2025)
This is the internal, the feminine where we align with the power of the mind, body & mate mārama (menstrual cycle) to bring ritual and rhythm back into your daily life, and create from a nourished nervous system. We reclaim ritual, regulate the mind, and create through embodiment. This is womb-deep work that ripples through your entire reality reaching back to your grandmothers and forwards to your granddaughters.
🌕 My Story
I didn’t learn this in a textbook. I live it.
I’ve conceived, birthed, homeschooled, gathered rongoā & kaimoana, travelled, healed generational curses, karmic relationships, and manifested my dream home, body, children and life all by living with Māhina.
When I stepped into the online space, I realized no one could show me how to build a brand, make income on Instagram or share content in a way that honored our worldview, our time, and our lifestyle.
So I did what all innovative Māori do I became a tūtū.
I infused my content with the same rhythms and rituals I live by. My Instagram became an extension of my wairua. The Māramataka Method was born and it worked fast.
📈 The Results
🧬 30k+ organic growth on Instagram in 6 months
🌕 First Māramataka Instagram & brand strategist using the moon for content and platform growth
👩🏽🏫 Ex-secondary teacher turned full-time homeschooling māmā
🪨 Financial sovereignty rooted in mātauranga
🗞️ Calls with Instagram to discuss the power of this method
📖A wave of brands, entrepreneurs and businesses now integrating māramataka into their brands, platforms and content = sustainable long term growth & authentic creators
Whakapapa First. Always.
I descend directly from the most esteemed tohunga ahurewa of Ngāti Kahungunu ki Wairarapa the Tānenuiarangi Komiti, keepers of the sacred whare wānanga knowledge.
My koro, Hoani Rangitakaiwaho, Te Ariki o Papawai, rangatira of Ngāti Moe and member of this komiti. Without their preservation of our māramataka, rituals, karakia, waiata, navigation, ngā atua and creation stories much of this mātauranga wouldn’t exist.
🗞️ Their time also birthed the Kotahitanga movement, the first Māori parliament and māori newspaper.
🧠 They were innovators, and I carry that same flame bringing mātauranga Māori into spaces they never imagined… like Instagram.
On my Kāi Tahu side, I carry a similar legacy of bloodline, birthkeepers and chiefs still unfolding, one I am slowly returning to.
This movement isn’t mine alone and I will not be the last to do Instagram in this way! Māramataka deserves its own table in the digital business and brand space and I'm here to set it.
This is about rhythm-led entrepreneurship.
This is reclaiming Indigenous motherhood & timekeeping.
This is how we rebuild our futures, from the inside out.
It starts with us. It starts at home.
And it starts with you.
We’re not just creating content, we’re creating a new reality.
Thanks for being here.
